Delta Air Lines Named Official Airline Partner of the WNBA
August 19, 2024
—The Airline Inks Multiyear Agreement with the League, Building on Delta’s Commitment to Women’s Sports—
NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA.
This latest agreement builds on Delta’s existing WNBA charter program relationship and is part of the airline’s ongoing focus on women’s athletics.
“We’re proud to partner with the WNBA, where every game is a testament to our shared values of teamwork and perseverance,” said Delta CEO Ed Bastian. “We look forward to serving these incredible athletes on their journeys and furthering Delta’s support of women’s athletics.”
“Delta Air Lines shares the league’s commitment to excellence and innovation and is a dedicated partner in the work to uplift and empower women’s sports,” said WNBA Commissioner Cathy Engelbert. “As an airline partner of the WNBA, this partnership not only elevates the travel experience for the players, but also underscores Delta and the WNBA’s shared dedication to enhancing the growth and visibility of women’s sports. With Delta’s support, we are eager to bring the WNBA to new heights and connect with fans in meaningful ways.”
Earlier this season, Delta expanded its WNBA charter program relationship as the league introduced a full charter program for the 2024 season. Under the expanded multi-year agreement, Delta now carries all 12 of the league’s teams throughout the regular season and playoffs.
As the Official Airline Partner, Delta will leverage elevated, travel-related storytelling opportunities through WNBA media including broadcast, digital, print and social media. The airline, in turn, will have opportunities to promote the WNBA and its players’ off-the-court travel stories through digital and social media networks.
As the Official Airline of Champions, Delta has flown for 75 championship teams across many sports leagues since 2000, including most recently, the 2023 WNBA champions, the Las Vegas Aces. In addition, all eight playoff teams flew charter with Delta in the WNBA postseason.
About Delta Air Lines
Through the warmth and service of Delta Air Lines (NYSE: DAL) people and the power of innovation, Delta never stops looking for ways to make every trip feel tailored to every customer. There are 100,000 Delta people leading the way to deliver a world-class customer experience on over 4,000 daily flights to more than 290 destinations on six continents, connecting people to places and to each other. Delta served more than 190 million customers in 2023 — safely, reliably and with industry-leading customer service innovation – and was recognized by J.D. Power this year for being No. 1 in First/Business and Premium Economy Passenger Satisfaction. The airline also was again recognized as North America’s most on-time airline by Cirium.Headquartered in Atlanta, Delta operates significant hubs and key markets in Amsterdam, Atlanta, Bogota, Boston, Detroit, Lima, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Santiago (Chile), Sao Paulo, Seattle, Seoul-Incheon and Tokyo. As the leading global airline, Delta’s mission to connect the world creates opportunities, fosters understanding and expands horizons by connecting people and communities to each other and to their own potential.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Currently in its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking CBA that has charted a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.
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