Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry

September 3, 2024

Downy®, the #1 most trusted fabric rinse for odor removal**, announced today that it is teaming up with tennis champion and entrepreneur Venus Williams to showcase how its breakthrough laundry odor remover, Rinse & Refresh, helps rinse away the most stubborn odor and residue trapped within the funkiest fabrics that take a hit from smelly sweat. From workout fits, sports uniforms, and sweat towels to athleisure and all other washable fabrics, Downy Rinse & Refresh works to fight odor in just one wash, guaranteed*.

Recognizing that one in three households say they suffer from an odor problem when it comes to their laundry and one out of four consumers rewash at least half of their loads to get rid of stubborn smells, Downy knows consumers need a deep cleansing fabric rinse they can rely on. Downy Rinse & Refresh is safe for all clothes and recommended to use on fabrics with stubborn odor and residue. It works differently than laundry detergent and fabric softener to penetrate fibers and break down the source of deep-set odor versus covering it up. Businesswire