England Soccer Star Launches a Women’s Sports Agency

July 17, 2025

For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone.

Now, she has teamed up with her long-term agent and professional partner, James Marshall, to start her very own agency, Amicizia Studios.

Toone and Marshall have identified the need for a women’s sports-specific agency, as the growth in the women’s game has created numerous opportunities for professional female athletes. It’s a new frontier, and many female athletes can benefit from partners to help them capitalize. That’s where Amicizia Studios is stepping in. Over 50% of Women’s Super League players still don’t have sponsorship deals, a stat that is symbolic of just how large the demand is for an agency like Amicizia. The women’s sports industry is booming, creating a seismic ripple effect, and the opportunities for athletes beyond their sport are skyrocketing. PrintMag