espnW Unveils Campaign For Women’s Sports Channel

October 19, 2021

espnW unveiled a branding campaign today that asserts what a “W.” is.

espnW is challenging female athletes and fans alike, noting that a W is a way of looking at the world of sport and seeing more than a game or a race, according to the company.

With “That’s a W,” the brand aims to celebrate the amazing accomplishments women achieve in sports each and every day, showcasing their courage, strength, and perseverance on and off the field, and defining all of those things as a “W.”

The campaign represents a complete overhaul of the brand, which has for more than a decade been dedicated to engaging and inspiring women through sports. It is ESPN’s engine for women-driven storytelling and community building, according to the media company. MediaPost