‘Everyone Watches Women’s Sports’ Apparel Hits $6M in Revenue

February 25, 2025

Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That total is double the mid-year revenue from June 2024, which included selling 20,000 units—T-shirts, tote bags and hoodies—in a three-day stretch towards the end of the women’s NCAA basketball tournament in early April.

Founded by current and former athletes Sue Bird, Alex Morgan, Simone Manuel and Chloe Kim, as well as chief content officer Jessica Robertson, Togethxr is funded and operated by Magnet Companies, a private equity-backed holding company.

Robertson said that in 2023, Togethxr challenged itself to create a unifying theme that resonated with the current generation of women’s sports fans while paying homage to those who paved the way for the modern era. The EWWS tagline—“the right anthem at the right time on the right product in the right market”—was the result. Sportico