Female Activewear Brand Teams Up With Fertility Experts For Collection Release

August 13, 2024

From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and practical activewear for women, the FemTech Collection was born.

Women’s athletic brand Sweaty Betty has paired up with Hertility, a fertility and hormone testing service aimed at revolutionizing reproductive healthcare. Together the female-led companies have created FemTech, an athletic clothing line designed by women, for women, to support the unique health phases of menstruation, pregnancy and menopause. Athletech News