Fenway Sports Group, LPGA team up to boost revenue and enhance exposure for women’s golf

August 23, 2023

Fenway Sports Group is doubling down on both golf and women’s sports with Tuesday’s announcement of a sales partnership between its marketing arm, Fenway Sports Management, and the Ladies Professional Golf Association.

The goal of the alliance is for FSM to help the LPGA strike deals to boost revenues and enhance exposure for the women’s professional golf tour, the oldest women’s professional sports organization that includes players from more than 60 countries. Boston.com