FIFA unbundles women’s sponsorship rights in new commercial partnership structure

December 13, 2021

FIFA has unveiled a new commercial partnership structure that will allow brands to strike sponsorship deals exclusively focused on the world soccer body’s women’s and esports properties.

It is the first time since 2013 that FIFA has introduced a new commercial partnership structure and will see a range of packages made available across three verticals, which are women’s soccer, men’s soccer, and esports and gaming. SP Media