Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal

June 13, 2025

Gatorade has inked a multi-year deal with F1 Academy, becoming the first official sports drink partner of the all-female racing series.

The partnership comes as F1 Academy experiences a surge in global visibility, fueled by the release of the Netflix documentary “F1: The Academy.”

Starting in 2026, Gatorade will provide personalized hydration and nutrition guidance to F1 Academy drivers, drawing on research from the Gatorade Sport Science Institute. The collaboration will also include performance testing and hydration strategies designed to meet the physical demands of racing, where drivers can lose up to four kilograms of sweat in a single event. Athletech News