Global Partnerships at the Women’s Rugby World Cup 2025

August 21, 2025

The Women’s Rugby World Cup 2025 promises to be the biggest staging yet of the sport’s premier event. Kicking off in England this Friday night, it will stretch across six weeks, showcase 16 national teams, and, crucially, be underpinned by a commercial roster that signals the sport’s growing clout on the global stage.

The programme has tripled in revenue terms since the last staging in 2021.

World Rugby has invested heavily in building a sustainable commercial model for the women’s game. A core part of that effort has been the recruitment of blue-chip global partners who see the tournament not simply as an advertising opportunity, but as a chance to align with the values of the sport.

The Principal Partners and Official Partners of the Women’s Rugby World Cup 2025 form a diverse set of industries—from finance and professional services to technology, aviation, and consumer goods—each bringing unique assets to the table.

Add to this Allianz, one of the most established names in global sport sponsorship, and the tournament has a partner family capable of amplifying rugby’s impact far beyond the pitch. SFB