Google Extends WNBA Changemakers Partnership Through 2025

July 11, 2023

Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time.

The tech giant, one of the first WNBA Changemakers—a partnership and sponsorship program designed to help the league overhaul its business—has been a long-time sponsor of the league, but sees high value in furthering its investment in the WNBA. ADWEEK