GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations

October 29, 2024

After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said it intended to create a dedicated marketplace for the programming genre, starting in the industry’s “upfront” market. Clients including adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever and NBCUniversal’s Universal Pictures said at the time that they were interested. More than 20 different brands took part in the effort, GroupM said Tuesday, expanding investment strategies to “to prioritize and monetize women’s sports.” Variety