HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth

October 21, 2025

The Canadian women’s running shoe brand invites community investors to help scale its performance footwear line.

Vancouver, Canada – (October 21, 2025) /SPORTSWIRE WOMEN/ – HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS as it enters the next stage of growth.

Launched in 2023, Hettas is rewriting the playbook for athletic footwear by designing and testing every product exclusively from the female perspective—rooted in their anatomy, biomechanics, and physiology, rather than downsizing male-centric designs. Their debut road-running shoe, the Alma, is a performance running shoe built with premium materials, including a TPU mesh upper, Pebax plate, and super-critical foam midsole. Their shoe design and technology are informed by their independent research conducted with partner Simon Fraser University Run Lab, where they have conducted five research studies, with more underway.

“Female anatomy, biomechanics, and hormones differ greatly from men’s—and so do our needs in footwear,” said Lindsay Housman, founder of Hettas. “On anatomy alone, women typically have narrower heels, higher arches, and different pressure patterns—yet most shoes are still built on men’s lasts. Hettas was born to change that.

But Hettas is more than footwear: the brand is driving systemic change in sport through three core commitments—advancing women’s biomechanics research, building inclusive athlete communities, and funding initiatives to keep girls in sport. With programs supporting organizations like Girls on the Run and TrackGirlz, and advocacy for equal recognition in events such as the Women’s Decathlon, Hettas is building a future where women lead in athletic performance with equal access, representation, and opportunity.

“We’re a community-led brand, and this FrontFundr campaign reflects that ethos—inviting our community not just to wear Hettas, but to own a piece of it. We’re excited to bring our investors along as we expand our product line, reintroduce Hettas to the U.S. market, and, in partnership with Pilot Fish Studios, launch our European and UK ecommerce in 2026.” – Lindsay Housman, CEO + Founder of Hettas

Campaign Details

• Platform: FrontFundr
• Fundraising Goal: $250,00 CAD
• Minimum Investment: $250 CAD
• Campaign Close: December 15th 2025

Funds raised through this campaign will directly fuel Hettas’ next stage of growth and impact. Capital will be allocated to fund marketing to drive North American direct-to-consumer and wholesale growth, launch a European partnership, expand grassroots community events, and develop two new performance shoes within the next year. It will also support the completion of three new independent research studies and partnerships with three impact organizations committed to advancing women in sport. Looking ahead to 2026–2029, funds will drive the development of specialized footwear for trail, track, and court—solidifying Hettas’ position as the leader in women-first performance innovation.

A Growth Market

The women’s running shoe market, valued at $45 billion in 2023, is projected to reach $66.5 billion by 2031. In the U.S. alone, 11.8 million women participate in races each year—clear evidence of strong demand for high-performance shoes made for women. Yet, despite heavy investment in advanced foams and racing tech, most established brands still heavily rely on male shoe lasts.

Meanwhile, female-focused startups address fit but center on athleisure and everyday training, rarely using true performance materials, and none offer a plated performance shoe.

Hettas bridges this gap. It’s the first brand to deliver a complete performance running line engineered around female biomechanics, grounded in research, and built with elite technologies like supercritical foam and a Pebax plate—finally giving women the performance platform they deserve.

How To Invest

Investors can review offering documents and participate directly through the FrontFundr campaign page. Investing in exempt market securities is risky. This communication is for informational purposes only. Due to regulations, Frontfundr cannot accept investments from residents of the United States or Australia. Interested investors from those countries can contact HETTAS directly to explore investment options.

“Less than 3% of VC funding goes to women—yet women-led companies deliver equal or stronger returns. The gap isn’t performance, it’s access. We didn’t wait for permission. We built our own path—and now, you can join us.” – Lindsay Housman, Hettas CEO & Founder

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About HETTAS

Learn more at Hettas.com

Media Contact
Name; Porsha Kuiper
Email: porsha@hettas.com