How Adidas is investing in women in sport as never before

January 31, 2022

Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign.

The brand says it will invest “more than ever before” in women and LGBTQ+ people in sport, a development that will be reflected both in new products and in a new marketing language. Vogue Business