How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

May 5, 2024

Recently becoming part of the Seattle Storm ownership group, Sue Bird joined an elite set of former professional athletes turned owners across the NBA and WNBA. She is only the third retired WNBA player to move into ownership, joining Lisa Leslie (Los Angeles Sparks) and Renee Montgomery (Atlanta Dream).

Bird’s move comes during a time in which the sports of women’s basketball — at both the professional and collegiate levels — is on an upswing, assuming the spotlight and picking up momentum across fans of all ages, genders and backgrounds.

Now, one key question remains: How does the sport keep the momentum going? cbs sports