How Form’s Co-Founders Use Social Media To Build a Winning Fitness Brand

May 3, 2024

While Form was initially created to leverage creator Sami Clarke’s large social media following, it has evolved into a fitness brand capable of standing on its own with offerings including workout content, activewear and more.

Over the past year, Form’s membership has grown by 300%, and the “Samis” have also launched a podcast in partnership with Dear Media called “Transform,” where the pair share tips on wellness practices. Athletech News