How Lululemon Created a Female-First Footwear Line That Landed It FN’s Launch of the Year Award
November 30, 2022
When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four different silhouettes that dropped throughout 2022 — underwent a rigorous process of creation that included multiple rounds of wear-testing and analyzing footwear scans from more than a million feet. FN
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