How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue

May 25, 2023

She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability.

As the national governing body (NGB) for competitive skiing and snowboarding in the U.S., U.S. Ski & Snowboard oversees all aspects of competitive skiing and snowboarding in the country, from grassroots programs all the way up to Olympic teams. Forbes