How Women’s Sports Can Sustain The ‘Caitlin Clark Effect’

May 9, 2024

On the heels of unprecedented viewership of the NCAA Women’s Basketball Tournament driven by Caitlin Clark fandom, the ESPNW Summit, Thursday, discussed ways to sustain the growing interest in women’s sports.

Sarah Spain kicked off the summit by presenting key figures on viewership and attendance, showcasing the significant momentum and growth experienced by women’s sports during the 2023-24 seasons. While enthusiasm runs high, discussions emphasized the importance of sustaining this growth beyond the Caitlin Clark Effect. Forbes