Inside the Larger Sponsorships and Rising Popularity of Women’s Golf
December 11, 2023
Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings opportunities for professional women golfers. In 2024, the CME Group Tour Championship total purse will grow to $11 million, up from this year’s total purse of $7 million. The winner’s share will be $4 million, the biggest payout for any women’s sport. SI
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