It’s happening, the Tour de France Femmes effect is working

January 18, 2024

On Wednesday, SD Worx announced a new addition to the front of their jerseys before the team officially kicked off the 2024 season: Protime. The “workforce-management” company sponsored the team last season but wasn’t a front-of-the-jersey sponsor. This year, they are stepping it up. According to the Protime CEO, the Tour was what sealed the deal. ESCAPE