Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection

August 21, 2025

When Fashion designer Kristin Juszczyk couldn’t find a game-day look that successfully merged fashion and fandom, she took matters into her own hands and taught herself how to sew by watching YouTube. Little did Juszczyk know her upcycled creations, like the viral Travis Kelce-themed puffer jacket handmade for Taylor Swift, would redefine sports merchandise and shine a light on a massive “gap in the industry.”

Juszczyk launched the sports apparel company Off Season alongside business partner Emma Grede in January, offering elevated merchandise that could become a staple on game day and beyond. After dropping an NFL ready-to-wear collection last month, it was only a matter of time before Juszczyk and Grede set their sights on the WNBA and women’s sports. USA Today