Lincoln Financial Serves as First-Ever Game Break Sponsor for Women’s Sports Desk on FOX Sports’ Women’s College Hoops Coverage

December 18, 2025

Lincoln Financial announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s commitment to amplifying visibility for women’s athletics and championing financial confidence and empowerment through broader audience connections.

Lincoln’s sponsorships strategy is focused on increasing consumer awareness and exposure across a national audience, most notably with partnerships across professional football, professional golf and other national and local community initiatives. The expansion into women’s sports provides an opportunity to reach an even wider segment of consumers in one of the fastest growing sports categories in the market. yahoo!