Lululemon to sponsor ‘ultramarathon’ for women

May 23, 2023

Lululemon is launching an initiative that will put a spotlight on female athletes.

Called Further, the initiative is designed to demonstrate how far women can go when they are supported with resources and product innovations typically reserved for men, the company said. It will culminate in a six-day, “first-of-its-kind” ultramarathon for women that will begin on International Women’s Day, March 8, 2024. CSA