lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records

March 5, 2024

lululemon, as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon.

Head-to-toe athlete kits, including a special edition beyondfeel running shoe, feature women-first innovations shaped by athletes and research insights. BusinessWire