M+C Saatchi acquires Women’s Sports Group to bolster rights representation

October 7, 2025

Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport.

Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion.

The company’s clients include the Women’s Super League (WSL), DAZN, Premiership Women’s Rugby (PWR), the Tour de France Femmes, Arsenal and Angel City.

London-based WSG exclusively advised the WSL on its latest domestic broadcast deal with Sky Sports and the BBC, which is worth a reported UK£65 million (US$87.3 million) until the end of the 2029/30 season.

Financial terms of the WSG deal were not disclosed.

WSG will still operate under its brand name as part of the wider M+C Saatchi group. Its current co-managing directors Steph Harries and Rachel Knight will continue to lead the company, reporting to global chief executive Robin Clarke. Sports Pro