More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value
November 20, 2024
Whether in the stands, on social media, or on broadcast, more eyes are on women’s sports, boosting valuations of professional women’s teams to new highs while attracting a growing wave of wealthy investors.
Team valuations for the National Women’s Soccer League (NWSL) jumped by 57% in the past year, and the first valuation report of the Women’s National Basketball Association (WNBA) found its teams worth a collective $1.16 billion. Investors are paying record sums for new teams in the two leagues, although announced expansion has been deliberate and is slowing down, which may push entry fees even higher.
The heightened attention to young talented female athletes like Caitlin Clark and Sophia Smith, and increased investment in the hundreds of millions of dollars, is the culmination of decades of hard work meeting—and taking advantage of—opportunities. Fortune
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