NCAA men’s, women’s tournaments see double-digit TV gains
March 23, 2022
The women’s tournament on ESPN, ESPN2, ABC, ESPNU and ESPNews is up 15% overall through the first two rounds. The second round averaged 474,000 viewers, a 25% jump from last year.
The game Monday night between Central Florida and Connecticut on ESPN averaged 1.13 million, making it the most-viewed, early-round women’s game since 2009. Sunday’s Creighton-Iowa contest on ABC averaged 993,000. Lancaster Online