New Balance Announces Historic Partnership With WNBA

July 16, 2024

Just ahead of the highly anticipated WNBA All-Star Weekend, the league has announced a multi-year agreement  with New Balance aimed at “elevating women’s sports and inspiring the next generation of fans and athletes alike.”

The partnership will enable New Balance to expand its presence in basketball while using its platforms and resources to advocate for women’s sports as an official partner of the WNBA,

As part of the deal,  the brands will collaborate on broadcast, digital, and retail content featuring New Balance athlete and Los Angeles Sparks rookie Cameron Brink. The number two pick of the 2024 draft will continue to empower young athletes to fearlessly overcome obstacles and pursue their dreams, both in basketball and in life. SI