New Study Shows Economic Viability for Professional Women’s Sport in Canada

April 24, 2023

Canadian Women & Sport in partnership with Boston Consulting Group and Canadian Tire Corporation, parent company to SportChek and and Helly Hansen, has released new research outlining the growing investment opportunity for the professional women’s sport market in Canada.

According to the report, It’s Time: Accelerating Professional Women’s Sport in Canada, the Canadian women’s professional sport market is dramatically underserved and underdeveloped. SGB Media