Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation

October 1, 2021

Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting and training designers. Footwear News