No Women Among 100 Highest-Paid Athletes Despite Business Gains

February 12, 2025

Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million, compared to six in 2023.

Yet, according to Sportico’s reporting of the world’s highest-paid athletes, women were absent from the top 100 for the second straight year. Sportico