Olympics draw new investments to niche sports and women’s teams

August 2, 2024

The 2024 Paris Olympics are attracting new funds for lesser-known sports and women’s teams, with USA women’s rugby sevens, water polo and women’s track and field scoring major contributions this year.

The USA women’s rugby sevens team earned a $4 million gift from investor Michele Kang earlier this week. Rapper and reality TV personality Flavor Flav threw his support behind water polo, and Alexis Ohanian, the husband of tennis superstar Serena Williams and the co-founder of Reddit, is investing in women’s track and field. cnbc