Planet Fitness busts gym barriers with help from Megan Thee Stallion

January 3, 2024

Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release.

To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness, encouraging consumers to leave behind barriers like intimidation and costly memberships. The campaign is supported by TV ads, an augmented reality filter and co-branded merchandise, among other activations. Marketing Dive