- Lululemon continues to expand its roster of partnerships in sports with its latest collaboration. The athletic apparel company debuts the inaugural collaboration with the Professional Women’s Hockey League on Saturday, spotlighting new teams with...
- We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain’s...
- We know exercise is good for our body, but what about our brains? A new study suggests that exercise plays a crucial role in keeping our minds sharp, even when one of the brain’s...
- You wouldn’t go to work without looking kind-of presentable. So, when you’re on the world stage — if you’re running a major marathon, you could be on TV — you just want to look...
- Gotham FC has renewed its multi-year partnership with CarMax, ensuring the company remains the front-of-kit sponsor for the club. Ministry of Sport
- Nike Breaking4 is set to take place at Paris’s Stade Sébastien Charléty–site of the Paris Diamond League, where Kipyegon ran both her 1,500m world record and her fastest-ever 5,000m race (also a world record...
- Nike announced that it appointed Jennifer Hartley, a 14-year company veteran, as chief strategy officer. Hartley also joins Nike’s Executive Leadership Team. SGB Media
- The footwear brand, founded by five-time Olympian Allyson Felix and her brother and business partner Wes Felix, on Tuesday launched four new colorways of the sneaker style, including Thompson’s Point in off-white and mint green,...
- Audi Field in Washington, D.C. hosts 20,000 fans for D.C. United men’s soccer matches, the new USL Super League women’s soccer club D.C. Power FC, and Washington Spirit National Women’s Soccer League matches, plus...
- As an Olympic gold medalist and Champions League winner, Almuth Schult was one of the top goalkeepers in women’s soccer. She believes her career ended early because clubs were reluctant to sign a player...
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United Soccer League and Gainbridge® Announce Historic Naming Rights Partnership of USL Super LeagueThe United Soccer League (USL) and Gainbridge®, a Group 1001 company, today announced a historic, long-term partnership, making Gainbridge® the first-ever entitlement partner of a professional soccer league in the United States. USL
- Explore the potential for Denver to follow Kansas City’s success with women’s soccer stadiums. Learn about the economic impact of CPKC Stadium and the challenges Denver faces in securing funding for a similar project....
- The frenzy at 2025’s WNBA draft is a testament to how far WNBA coverage has come—a path charted by ESPN as it enters its 29th consecutive season broadcasting the league. FRONT OFFICE SPORTS
- SAN RAFAEL, California (April 21, 2025) /SPORTSWIRE WOMEN/ – Kate Courtney, 2018 cross-country mountain bike world champion and one of the sport’s most recognizable athletes, is entering a new chapter in 2025 — both...
- “This book is probably not what you might expect it to be,” says Melissa Arnot Reid of her new memoir Enough. Reid is the first American woman to summit Everest—and survive the descent—without supplemental oxygen....
- As her investments grew, with stakes in burgeoning leagues like League One Volleyball, or LOVB, Mellody Hobson continued to look for opportunities that were rooted in purpose and fueled by the relationships with those...
- Explore the future of sports in 2025: discover new leagues, emerging technologies, and innovative strategies transforming the fan experience and athlete performance. ADWEEK
- SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino...
- Woodward Park City, Utah /SPORTSWIRE WOMEN/ – This year’s Invitational welcomed 75 competitors from 20 countries who threw down technical rail tricks for a share of the $60,000 prize purse—and the opportunity to stake...
- San Francisco, CA (April 16, 2025) /SPORTSWIRE WOMEN/ — Breaking new ground during Lesbian Visibility Week (April 21-27, 2025), The Curve Foundation proudly unveils the first-ever Queer Women in Sports Day on Saturday, April...
- TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past...
- The 2025 WNBA draft on Monday night saw the second-highest viewership numbers in league history. The ESPN broadcast averaged 1.25 million viewers and peaked at 1.46 million. This is an 119% increase from the...
- A new study of nearly 15,000 people found that the window of late-night workouts in which sleep is then impacted is actually much larger than previously thought, showing that exercising within four hours of...
- The 2025 WNBA Draft is in the books. Former UConn star Paige Bueckers went No. 1 to the Dallas Wings, and the rest of the lottery also went as expected. The Seattle Storm added Dominique Malonga at...
- USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA...
- Washington, D.C., April 14, 2025 /SPORTSWIRE WOMEN/- Milk, the original performance beverage, is thrilled to announce the highly anticipated return of Every Woman’s Marathon—the only U.S. marathon built exclusively for women, by women. After...
- Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers’ first-year salary for the 10-week Unrivaled season will exceed what she would...
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