Puma Made a Literally Unlevel Playing Field, Targeting Inequality in Sports

May 16, 2022

Sometimes, the quest for equality in sports can feel like a grueling uphill battle. Frequently marginalized, underfunded or just plain ignored, women’s teams and leagues continue to struggle. Meanwhile, their male counterparts enjoy disproportionately higher levels of funding, promotion and media attention.

A woman’s place is not on the football field in Brazil. So the BECT Havas, addressed issues which hinder women from earning a living by playing the sport they love. They designed a sloped structure that was possible to play on, while still showing the difficulty women face – with less investment. Muse