Report: Atlanta NWSL shatters women’s sports history with $28M record deal with Aflac

Atlanta NWSL and Arthur Blank have shattered the women’s sports record with their front-of-jersey sponsorship with Aflac. The previous records belonged to Portland Thorns and Bay FC.

The Atlanta NWSL franchise doesn’t start league play until 2028, but that hasn’t stopped them from making history.

According to Sportico’s Kurt Badenhausen, Aflac will be the front-of-jersey sponsor on a seven-year deal worth $28 million. Atlanta NWSL have shattered a women’s sports record.

The current record-holders were the Portland Thorns with Ring that set a new record for average annual value, with Bay FC and Sutter Health follow just behind at $2.5 million per year.

The WNBA’s record is believed to belong to the Golden State Valkyries and Chase. Allforxi