SEGG Media to Acquire Racing Women

September 24, 2025

SEGG Media , a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd has signed a Letter of Intent to invest in women’s sports by acquiring all the assets of Racing Women Limited, the pioneering initiative dedicated to creating opportunities for female drivers in motorsport.

Under the LOI, Sports.com Media will become the rights holder to Racing Women and acquire a 51% controlling stake in a newly created entity that holds all the assets of Racing Women at a $1 million valuation, with options to expand to full ownership. The acquisition includes Racing Women’s intellectual property, and global rights, establishing the initiative as a core asset within SEGG Media’s motorsport expansion strategy.

With a growing fandom, record viewership, higher bids for media rights, increasing sponsorship spend, growing attendance at live women sporting events and geographic expansion, women’s sports is primed for hypergrowth. yahoo!