Serena Williams’ Last Dance Continues To Spark Big TV Numbers

September 1, 2022

Serena Williams’ last dance at the U.S. Open produced monster TV numbers for ESPN. The retiring Williams’ second-round victory over Anett Kontaveit Wednesday night averaged 2.3 million viewers in the “PrimeTime at the US Open” window from 7 pm to 12:13 am ET. That was up 289% from ESPN’s comparable primetime coverage of Day 3 last year. Front Office Sports