Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

November 17, 2025

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash.

Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address.

“Our intention for Halo was to create a space alongside our existing social channels for new, young, female fans,” Sky said in a statement Sunday. “We’ve listened. We didn’t get it right. As a result we’re stopping all activity on this account. cnn