Spain’s Kissing Scandal Comes for Soccer’s Sponsors
September 1, 2023
Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing body, Spanish prosecutors, the government, the coaches, the players, their union or his own federation’s regional heads don’t get him first, commercial considerations may seal his fate.
Expected to announce he was stepping down, he instead denounced what he called “false feminism” and declared five times in succession: “I will not resign.” All this is a problem for the sponsors that have invested millions of euros to associate their brands with Spanish football. Washington Post
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