Sports & Fashion Have Joined Forces In A Game-Changing Way

September 6, 2023

When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch LVMH and its maisons, including Louis Vuitton, Dior, and Loewe, paying $166 million to design the medals, sponsor the athletes, and of course, dress the whole of the French delegation in their official uniforms.

That’s because the world’s largest luxury conglomerate — which owns 75 houses and ranks first in the French stock market index by market capitalization — will be sponsoring the games at the highest level as a premium partner. The pinnacle of fashion and the pinnacle of sports will be in business together on an unprecedented stage. TZR