EVENT NEWS

July 22, 2024

Ironman Announces New Pregnancy and Parenthood Policy for Age-Groupers

Today Ironman changed a policy would now allow athletes entry to the same event for up to two years if a triathlete registered for one of their races and then became pregnant—a response, in part, to an article published by Triathlete in June, Ironman said. The new policy touches more than simply a race registration...

July 18, 2024

Just Women’s Sports launching shows around Olympic coverage

Just Women’s Sports is launching three digital shows to amplify the multimedia platform’s coverage of the Paris Olympic Games. USWNT and Gotham star Kelley O’Hara will host a new in-studio show “The Gold Standard” with four-time Olympic gold medalist and two-time WNBA champion Lisa Leslie. JWS is also bringing back...

July 17, 2024

The Marin Mile Partners with Movemint for 2025

SAN FRANCISCO [07/17/24] /SPORTSWIRE WOMEN/ - The Marin Mile is set to join the Movemint event platform for the 2025 edition of the race. This exciting partnership marks a step forward in the evolution of The Marin Mile, ensuring the event continues to meet the evolving needs of its vibrant...

July 15, 2024

16-Year-Old Marathon Swimmer Maya Merhige Successfully Swims the English Channel and Raises More than $100,000 to Fight Cancer

Maya Merhige, a 16-year-old marathon swimmer, has just successfully conquered the English Channel (20.5 miles or 33 km), making her one of the youngest swimmers in history to achieve the Triple Crown of Open Water Swimming, which includes the English Channel, Catalina Channel and Manhattan 20 Bridges swims. Maya swam the English Channel...

July 15, 2024

Outdoor Media Summit Announces “New Gear Campout”

Missoula, MT /SPORTSWIRE WOMEN/ - Outdoor Media Summit (OMS), the conference for outdoor gear journalists and brand marketers, will add an experiential component to the show called New Gear Campout. New Gear Campout will take place on Sunday, October 13th, the evening before OMS officially kicks off its three-day conference programming....

July 11, 2024

US women’s basketball team looks to continue Olympic dominance, seeking 8th straight gold in Paris

The U.S. women's basketball team is on a historic run, winning seven straight Olympic gold medals. While no one has come close to ending that streak, the rest of the world is getting better. The Americans, who haven't lost an Olympic contest since 1992, won by an average of 16...

July 9, 2024

Parity & Gainbridge® To Unveil Special “Parity In Paris” Paint Scheme During Nascar Race Weekend At Pocono Raceway To Celebrate Parity’s Paris-Bound Athletes And Equal Gender Representation At The 2024 Summer Olympics

** MEDIA ALERT ** MEDIA ALERT ** WHO: Gainbridge®, a Group 1001 company, along with its sister company Parity, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional sports. WHAT: A full “Parity in Paris” paint scheme will be featured on the #7 NASCAR...

July 3, 2024

Women’s Sportswear: The Big Winner of Paris 2024 Olympics?

In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations. The Women’s Tennis Association, a global competition, saw average attendance in 2023...

July 3, 2024

What Does the Women’s Race at Unbound Mean for Other Gravel Race Organizers?

At Unbound this year, race organizers started the elite women’s field 25 minutes ahead of the amateurs at the bequest of the athletes. Amateur men never caught the lead women, proving that a staggered start time might be the key to a standalone women’s gravel race. While most race organizers...

June 27, 2024

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports

Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the United States Golf Association (USGA). Ally also contributed to the $12 million in prizes awarded at this year’s LPGA US Women’s Open, the largest ever purse for a women’s golf tournament. The Women’s Open...

June 26, 2024

Women’s Football Is Ready for Its Own Breakout Moment

The Women's National Football Conference is seeking additional funding in a bid to become the next breakout sports league. New sponsorship and digital media deals have helped the league grow in recent years, but CEO Odessa Jenkins is still fighting for investment to ensure the WNFC capitalizes on an opportunity...

June 21, 2024

Las Vegas Aces become the first WNBA team to sell out every home game in a season

The Las Vegas Aces became the first WNBA team to sell out every home game in a season when the final tickets were claimed Thursday for a Sept. 3 matchup against Angel Reese and the Chicago Sky. That game is one of two scheduled for T-Mobile Arena, which is bigger than the Aces' usual home venue. The...

June 20, 2024

Women’s PGA Championship Tees Off With a Big Investment, Record Purse

The third women’s golf major championship of the year is underway, with significant new financial investment in LPGA players and fans, as the trend of spending more money on women’s sports in general continues. This year’s purse at the KPMG Women’s PGA Championship, which teed off Thursday morning at Sahalee...

June 13, 2024

Why Alexis Ohanian Thinks Women’s Track Is Ripe for Heavy Investment

Alexis Ohanian, the wealthy Reddit cofounder, serial sports investor, and Serena Williams’s husband, went through the experience recently with track and field. In an interview with Front Office Sports, Ohanian said he spent the past few years going deep into track’s almost quaint culture of posting wars and social media accounts. “There’s...

June 12, 2024

6 Triathlons With Amazing Pregnancy and Postpartum Race Deferral Policies

The process of getting a deferral or refund can be frustrating for multisport moms-to-be. These races are changing that by offering generous pregnancy and postpartum policies for age-group triathletes. Triathlete

June 10, 2024

Rock Fight – The Bold New Voice in Outdoor Media Debuts at Summer Outdoor Retailer

San Diego, CA – June 10, 2024 /SPORTSWIRE WOMEN/ – Rock Fight, an unapologetically honest and fiercely entertaining outdoor industry podcast is set to make its live debut at the 2024 Summer Outdoor Retailer show with its new spinoff series Gear & Beer. Co-hosts and outdoor industry veterans Colin True...

June 10, 2024

The 2025 Tour de France Femmes expands to nine stages

The 2025 Tour de France Femmes will run for nine stages in what will be its longest edition yet, race organizer ASO announced on Monday. While the men’s race will roll out from Lille in the Nord department, Brittany will host the women’s Grand Départ, with three stages set to...

June 8, 2024

Chicago Red Stars break NWSL attendance record at Wrigley Field

The Chicago Red Stars set a single-game NWSL attendance record with an announced crowd of 35,038 fans watching the team's matchup with Bay FC at Wrigley Field on Saturday. The special one-off match at the the Chicago Cubs' historic home beat the previous mark of 34,130, set by Seattle Reign in the final regular-season home game for U.S. women's national team legend Megan Rapinoe...

June 6, 2024

Lucy Charles-Barclay Shares Breaking Race Plan News on Newly Launched IRONMAN Insider Presented by Maurten Podcast

TAMPA, Fla. / LONDON, UK. (June 6, 2024) /SPORTSWIRE WOMEN/- In a special bonus episode of the newly launched IRONMAN Insider™ presented by Maurten podcast, 2023 IRONMAN® World Champion, Lucy Charles Barclay (GBR) confirmed that she has shifted her race plans to defend her IRONMAN World Championship title in Nice,...

June 5, 2024

Women in Motorsports North America and Parity Announce New Event at 2024 Pikes Peak to Honor Six Female Racing Phenoms

New York, NY, June 5, 2024 /SPORTSWIRE WOMEN/ –Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the latest edition of their collaborative event series Women with Drive: Pikes Peak, presented by...

June 5, 2024

Finally, Women Mountain Bikers to Compete at Red Bull Rampage

Red Bull Rampage has come a long way since 2001, when a ragtag group of freeriders first gathered in the Utah desert to show off their best stunts. But when this world-class mountain biking event returns to Virgin, Utah, in October, it will feature something new in its 23-year history:...

May 30, 2024

Easton Twilight Crit: Labecki and Bourgoyne Sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=O73VUpbyJVA May 30, 2024 /SPORTSWIRE WOMEN/ – In its fourth year, the Easton Twilight Crit pb LVHN saw the deepest field yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple attacks throughout....

May 30, 2024

79th Tour of Somerville: Labecki and Marte sprint to Victory

Livestream Replay: https://www.youtube.com/watch?v=tuRk9VxkmNo May 30, 2024 /SPORTSWIRE WOMEN/  In its seventy-ninth year, the Tour of Somerville p/b Unity Bank saw some of the deepest fields yet for both the Pro Women and Pro Men’s fields. Boasting international pedigree in both races, the paces in both races were high with multiple...

May 29, 2024

Excitement Builds for Easton’s Premier Cycling Event on May 25

EASTON, Pa. (May 21)/SPORTSWIRE WOMEN/ – As the anticipation builds for the fourth edition of the Easton Twilight Criterium presented by Lehigh Valley Health Network, cycling enthusiasts are gearing up to witness a star-studded lineup of world-class athletes competing on the streets of Downtown Easton on Saturday, May 25. “We’re very...

May 24, 2024

Formula 1 Miami Grand Prix 2024 Propelled Women in Motorsports to the Forefront

Notably, the 10 Formula 1 teams have all committed to the developmental series and each selected a woman from the ages 16 to 25 with karting and other junior racing experience to represent them. WWD