PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
April 25, 2023
Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features
Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor and indoor cycling, as well as everyday fitness activities, Jelenew’s cycling jerseys, bibs, shorts,...
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April 25, 2023
Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear
OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...
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April 20, 2023
WNBA and Scripps Partner on Multi-Year Agreement for Friday Night Spotlight Games on ION
NEW YORK and CINCINNATI – The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay...
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April 20, 2023
UTMB World Series introduces new pregnancy policy to support women in trail running
Chamonix (France), April 20th 2023 /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in the 2023 season. The policy - which includes deferral and priority entry guidelines for athletes...
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April 19, 2023
Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market
MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...
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April 19, 2023
Apex® Ski Boots Welcomes Jax Mariash Mustafa as New President
GOLDEN, Colorado, April 19th, 2023 /SPORTSWIRE WOMEN/ – Apex® Ski Boots, a pioneer in the development of high-performance, comfortable ski boot solutions, is pleased to announce the appointment of Jax Mariash Mustafa as the company's new President. Mustafa, an accomplished professional athlete, entrepreneur, and passionate skier, brings a wealth of...
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April 18, 2023
Women’s Sports Network Taps Connect Partnership Group to Drive Media and Sponsorship Sales Efforts
DALLAS-- FAST Studios’ Women's Sports Network (WSN), the first ever streaming network dedicated to women’s sports, today announced the selection of Dallas-based Connect Partnership Group (“Connect”) as its media and sponsorship sales agency of record. Connect will be responsible for executing a comprehensive corporate partnership strategy as the Women’s Sports Network continues to break...
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April 18, 2023
Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection
Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...
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April 17, 2023
LPGA and Legends Announce Broad Partnership
NEW YORK, N.Y. and DAYTONA BEACH, Fla., April 17, 2023 – The LPGA, one of the longest-running women’s professional sports associations in the world, today announced an expansive partnership with Legends, a data-intelligence-fueled global premium experiences company, to drive fan engagement and growth. Legends Golf, a division of Legends that...
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April 13, 2023
Gazelle Bikes Continues Commitment to Innovation, Quality, and Sustainability with Four New Electric Bikes
SANTA CRUZ, CA /SPORTSWIRE WOMEN/ - Gazelle Bikes, a leading manufacturer of high-quality electric bicycles, is proud to announce the launch of four new models for 2023: the Avignon C380, Arroyo C5, Ultimate C380, and Ultimate T10. These bikes build upon the brand's legacy of producing durable, beautiful, and high-performing...
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April 4, 2023
Thousand Prioritizes Inclusivity and Rider Diversity in Heritage 2.0 – An Innovative Evolution of its Best-Selling Helmet
Los Angeles (April 4, 2023) /SPORTSWIRE WOMEN/ – Thousand, creators of vintage-inspired, innovative bicycle helmets and safety accessories, is proud to announce the launch of its Heritage 2.0 helmet, the next evolution of the brand's flagship model. Thousand prioritized diversity and inclusivity in designing the new helmet, hosting a comfort study...
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April 4, 2023
Nix Biosensors CEO, Meridith Cass, Named to Inc.’s 2023 Female Founder 200 List
BOSTON, MASS — APRIL 4, 2023 /SPORTSWIRE WOMEN/ – Inc. today announced its sixth annual Female Founders list, honoring an outstanding group of 200 leaders whose innovations and leadership are creating positive change in the world. The founders cross all industries and bring with them unique stories of success from...
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April 3, 2023
The Woman-Owned Brand Fierce Hazel Launch Their First Ever On-The-Bike Bags
Los Angeles, CA (April 3, 2023) /SPORTSWIRE WOMEN/ - Fierce Hazel, the woman-owned, sustainable cycling accessory company, just released its first line of on-the-bike bags. The True Grit Collection are the first-ever cycling bags constructed from factory deadstock material Olefin. This eco-friendly fabric is durable, weatherproof, and stain-resistant, making it...
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March 31, 2023
Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
31st March - London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April...
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March 30, 2023
Feature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /SPORTSWIRE WOMEN/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour...
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March 23, 2023
Cannondale Welcomes Anita Naidu to Athlete Roster
Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the outdoors, Naidu was the first professional mountain biker of East Indian heritage. She brings...
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March 23, 2023
The IRONMAN Group Appoints Marieka Barnard as New Chief Marketing Officer
TAMPA, Fla. /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the appointment of Marieka Barnard to Chief Marketing Officer (CMO) after serving most recently as Vice President of Event Marketing for The IRONMAN Group in EMEA. Barnard has deep institutional knowledge and expertise of the endurance sports industry....
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March 20, 2023
New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open
Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...
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March 16, 2023
Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team
16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...
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March 16, 2023
CORE partners with the women’s ZAAF cycling team in 2023
Zurich, Switzerland /SPORTSWIRE WOMEN/ – ZAAF is one of the newest UCI Women’s Continental Teams and CORE is partnering with the team in 2023, delivering heat management expertise and solutions. When racers get hot, their power output falls. The partnership brings the ZAAF cycling team real-time core body temperature monitoring and...
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March 10, 2023
4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires
March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon...
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March 8, 2023
Take the Lead Announces Dates for 2023 Retreat
Seattle, Wash. (March 8, 2022) /SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat, is returning in 2023 with the continued mission to provide women and femme of color (WFOC) who work in the running industry with career development programming, community building, and mentorship opportunities. After a successful launch in...
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March 8, 2023
DICK’S Sporting Goods and Just Women’s Sports Team Up with 6 WNBA Stars for Second Annual Women’s College Basketball Bracket Challenge
PITTSBURGH, March 8, 2023 -- DICK'S Sporting Goods (NYSE: DKS) and Just Women's Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, are partnering with WNBA Champion, 2x WNBA MVP and Olympic gold medalist Elena Delle Donne; WNBA MVP and champion, Olympic gold medalist, and 4x NCAA champion and 4x Most Outstanding Player Breanna...
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March 8, 2023
Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research
LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...
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March 1, 2023
Venus Williams Joins Topspin Consumer Partners as Newest Operating Partner
MAMARONECK, N.Y.-- Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the appointment of tennis champion and entrepreneur, Venus Williams, as its newest Operating Partner. In this role, Venus will work closely with Topspin and its portfolio companies to broaden marketing strategies, gain...