PRESS RELEASES

May 31, 2023

Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls

/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...

May 30, 2023

Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™

On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™ Frito-Lay is the Official USA Snack...

May 30, 2023

Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner

LOS ANGELES-- The most valuable franchise in the National Women's Soccer League has teamed up with TicketManager to provide the company's technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket members and club seat holders at BMO Stadium. Business customers of Angel City FC will...

May 29, 2023

Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race

ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...

May 23, 2023

Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure

Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure, the Ridge Pant is a sustainably sourced, high-quality pant any adventurous woman will be proud...

May 18, 2023

Champion Vibram U.S. Athlete Heads to Denali for FKT

Boston, Massachusetts, May 18th, 2023 /SPORTSWIRE WOMEN/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...

May 16, 2023

Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport

NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for "cycling catalysts." Through this campaign, Liv looks to recognize individuals around the world who are...

May 16, 2023

Orvis Appoints Carla Feely Chief Product Officer

MANCHESTER, Vt. (May 16, 2023) /SPORTSWIRE WOMEN/ - Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product officer. In this role, Feely will oversee the next chapter of Orvis’s commitment to product...

May 10, 2023

Take the Lead Opens Registration for 2023 Retreat

Seattle, Wash. (May 10, 2023)/SPORTSWIRE WOMEN/ - Take the Lead, a first-of-its-kind retreat for women and femme of color (WFOC) in the running industry, today opens registration for the 2023 retreat in Chicago, IL this August 14-16. The retreat launched in 2022 with the goal of providing WFOC who work...

May 10, 2023

WNBA Legend Sheryl Swoopes Joins DICK’S Sporting Goods and Nike for Third Annual It’s Her Shot Tour Designed To Empower Young Female Athletes To Take Their Place on the Court

PITTSBURGH, PA / ACCESSWIRE / May 10, 2023 / DICK'S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their third annual It's Her Shot campaign with a six-city tour stopping in Los Angeles, Seattle, Las Vegas, Chicago, Atlanta, and New York City. The tour aims to create a space for girls to...

May 10, 2023

Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter

Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social...

May 9, 2023

Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test

Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year, Margaux Elliott, is proud to announce its industry-leading results from a dry time test conducted...

May 9, 2023

Rab, Lowe Alpine Name Annales Loomer US Marketing Manager

Louisville, Colo. (May 9, 2023) /SPORTSWIRE WOMEN/ - Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and...

May 9, 2023

MOTTIV Announces Free Version of their App with new a Basic Plan

/SPORTSWIRE WOMEN/ – MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone has announced it now has a free price tier of their training app. Research has shown that while 30 percent of endurance athletes work with a coach, 60 percent are...

May 9, 2023

Parity Appoints Leela Srinivasan as CEO

New York, May, 2023 /SPORTSWIRE WOMEN/ – Parity, and its parent company Group 1001, today announced the hiring of Leela Srinivasan as its chief executive officer. Srinivasan, an experienced executive whose 25-year career has spanned roles in marketing, sales and management consulting at a series of high-profile public and private companies, is...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

May 5, 2023

Advice For Girls, An All-Women’s Ski Film, Launches Kickstarter

Salt Lake City, UT (April 5, 2023) /SPORTSWIRE WOMEN/ - “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share the lessons they have learned through their experiences and pass advice on to the next...

April 26, 2023

Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration

Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While...

April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /SPORTSWIRE WOMEN/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features

Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor and indoor cycling, as well as everyday fitness activities, Jelenew’s cycling jerseys, bibs, shorts,...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 20, 2023

WNBA and Scripps Partner on Multi-Year Agreement for Friday Night Spotlight Games on ION

NEW YORK and CINCINNATI – The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay...

April 20, 2023

UTMB World Series introduces new pregnancy policy to support women in trail running

Chamonix (France), April 20th 2023  /SPORTSWIRE WOMEN/ – UTMB® World Series have committed to supporting mothers and their partners through the introduction of a new pregnancy policy which will apply to UTMB World Series events in the 2023 season. The policy - which includes deferral and priority entry guidelines for athletes...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...