PRESS RELEASES

December 13, 2021

Foot Locker, Inc. Announces New Womenswear Brand Cozi for Holiday 2021

NEW YORK, Dec. 13, 2021  -- Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Foot Locker and Champs Sports. Following successful controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C, Cozi is an...

December 10, 2021

Meet Your 2022 Life Time Grand Prix Race Series Athletes

BOULDER, Colo., Dec. 10, 2021 — Life Time (NYSE: LTH), owner and producer of more than 30 renowned athletic events across the nation, today announced the 60 athletes who have been selected to compete in the 2022 Life Time Grand Prix series, which includes events such as Garmin Unbound Gravel...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 8, 2021

Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer

TAMPA, Fla. (Dec 8, 2021) /SPORTSWIRE WOMEN/ - The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels &...

December 7, 2021

Alpine Parrot Earns Best of What’s New Award from Popular Science

DENVER, Colo. (Dec. 7, 2021)  /SPORTSWIRE WOMEN/ - Alpine Parrot, maker of technical apparel for women sizes 14-24, received a spot in the coveted 2021 Popular Science Best of What’s New Awards in the Sports & Outdoor category for the Ponderosa Pant. Since 1988, Popular Science has reviewed thousands of...

December 7, 2021

InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan’s Project Eclipse Challenge

CAMBRIDGE, Mass.— Dec. 8, 2021 /SPORTSWIRE WOMEN/ - Shalane Flanagan’s Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today...

December 6, 2021

Tennis Champion and Entrepreneur Maria Sharapova Invests in Investing Platform Public.com

NEW YORK-- Public.com, the investing platform that helps people become better investors, today announced that tennis champion and entrepreneur Maria Sharapova has made an investment in the company to help level the investing playing field for everyone, especially young women, and empower and bring more women into the public markets for the...

December 6, 2021

Girls Gone Gravel and Feisty Media launch the Gone Graveling Festival, the first Women’s Gravel Festival in Bentonville, AR

Victoria, B.C. - December 6, 2021 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce the first of its kind women’s gravel festival, the Gone Graveling Festival. The event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is open to any...

December 2, 2021

Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

American-made FORLOH introduces women-specific rain gear

WHITEFISH, Mont. (Dec. 1, 2021) /SPORTSWIRE WOMEN/ - The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two lightweight, breathable and waterproof women's-specific rain garments. FORLOH's new Women's AllClima 3L Rain Jacket ($369) and...

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...

November 19, 2021

Athleta Opens Second Canadian Store In Toronto

Toronto, Nov. 19, 2021  -- Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated Canadian location opened over the past two months, advancing the brand towards its goal to reach...

November 18, 2021

GU Energy Labs Announces Leadership Changes

Berkeley, Calif. — November 18, 2021  /SPORTSWIRE WOMEN/ - GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth. “Magda’s long history...

November 17, 2021

rabbit Partners with Women-Led Wednesday to Empower Women Leaders

November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with decades of experience in the running industry, rabbit has long championed gender equality and a diverse...

November 17, 2021

&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports

BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...

November 16, 2021

Marker Teams up with Women of Patrol for Limited-Edition Goggle

Lebanon, NH (November 16, 2021) /SPORTSWIRE WOMEN/ -  Marker bindings introduces the Women of Patrol x Marker goggle. A portion of sales from this limit-edition goggle will support the Women of Patrol which promotes, connects, and supports women working as ski patrollers and encourages more women to work in the ski industry. The goggle will be available for...

November 16, 2021

Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant

Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2021. The AAC partnered with Mountain Hardwear to establish...

November 11, 2021

“The Last Best Ride” Gravel Race Transitions to 501(c)(3) Nonprofit Status and Announces 2022 Event Registration Opening Veteran’s Day

Whitefish, Montana — November 11, 2021 /SPORTSWIRE WOMEN/ - Montana Native and professional gravel cyclist Jess Cerra, and her partner Sam Boardman, announced today that they have transformed “The Last Best Ride” (TLBR) into a 501(c)(3) nonprofit supporting scholarships for local, financially-qualified high school women seeking post-secondary education. At the...

November 10, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...

November 10, 2021

Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement

RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 9, 2021

World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist

SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...