SPONSORSHIP NEWS

October 19, 2022

EA Sports to invest $11m in women’s soccer

EA Sports announced that it will be investing $11 million in women's soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete investments. Next year, the gaming firm said that it will also invest in a women's football...

October 19, 2022

LPGA’s LA Championship purse will double to $3 million in 2023 with addition of new sponsors

The purse at the LPGA stop at Wilshire Country Club will double in 2023 to $3 million thanks to new title and presenting sponsors. The LPGA and Outlyr have announced that the newly renamed JM Eagle LA Championship presented by Plastpro will take place April 27-30 with a field of...

October 14, 2022

Vizzy Becomes Official Hard Seltzer of the PWHPA

Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap Tour began in Montreal. The partnership includes seltzer exclusivity and rights to marks, visibility assets such...

October 14, 2022

Women’s sport sponsorships increase 20% in 2022

The 2022 Women In Sports Report, which analysed partnerships for collegiate and professional sports across teams and individual athletes, found that finance brands – already the most active sponsorship category among women’s sport – increased their sponsorship activity by 30 per cent YoY. Completing the top three were apparel and accessories, and...

October 14, 2022

How Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record

/SPORTSWIRE WOMEN/ - When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing I asked my husband was what my time and pace was,” said Sisson. “I was...

October 13, 2022

Gatorade® Canada Partners with The PWHPA For Upcoming Season

Gatorade® Canada, the leader in sports fuel, announces a new partnership deal with The Professional Women’s Hockey Players Association (PWHPA) on their upcoming 2022-23 season kicking off with the Secret® Dream Gap Tour on October 14th in Montreal. This partnership further supports Gatorade’s mission to invest in areas that fuel sports...

October 12, 2022

WNBA and BreakAway announce partnership

The WNBPA and BreakAway Data have announced a partnership that will allow gamers to use the BreakAway app to commercialize, collect, control and store their data, the two sides announced on Monday. BreakAway app features include data related to GPS/tracking, biomechanics, sensors, wearables, and sleep/rest. USA Sports

October 11, 2022

Nike signs five young basketball players to NIL deals

Nike signed its first NIL deal with a college athlete, UCLA soccer player Reilyn Turner, in 2021. The first high school players to make a deal with the sportswear giant were soccer-playing sisters Alyssa and Gisele Thompson, who signed an agreement in May of this year. Biz Journals

October 10, 2022

Alaska Airlines to redirect sponsorship funds for Timbers, Thorns

Alaska Airlines has announced they are redirecting Timbers and Thorns FC sponsorship funds. In a statement, the company said the money will be allocated to the National Women's Soccer League Players Association. The move comes after an investigation revealed emotional and sexual abuse in women's soccer, including at providence park. KATU

October 10, 2022

W Series cancels three remaining races due to financial difficulties

The all-woman W Series cancelled its remaining three races in the United States and Mexico for financial reasons on Monday and declared Britain's Jamie Chadwick champion for the third season in a row. ESPN

October 10, 2022

Colorado State University receives largest gift devoted to women’s sports in Mountain West history

Construction is the great sign of progress, and it can be seen all over the Colorado State University campus. That's thanks to a $5 million gift from the Bohemian Foundation to be used for women's athletics. 9 News

October 7, 2022

Women’s soccer is booming in England. But the big money hasn’t caught up yet

The top-tier England women’s league is selling out major stadiums after the national team won the European Championship over the summer. Grassroots funding and a big broadcasting deal have boosted the game, but a review has flagged increased sponsorship revenue as an important component in growing it further. Though the women’s game...

September 27, 2022

Why brands should bet big on the future of women’s sport

Brands are queuing up to sponsor England’s Euro 2022 stars in the aftermath of the Lionesses’ success. But long-term partnerships with a wider purpose to support women’s sport, will be key to winning over a new value-conscious audience of consumers. Raconteur

September 26, 2022

Angel City name Chevrolet as latest founding partner

The deal places Chevrolet into the same third-level sponsorship tier as eight other brands, including Therabody, Heineken and Diageo’s Jane Walker whiskey line. Angel City have confirmed, as per all of the franchise’s commercial deals, the tie-up with Chevrolet will see ten per cent of partnership revenue redistributed back to...

September 23, 2022

LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M

The Mizuho Americas Open will take place May 29 to June 4, 2023, in the shadow of New York City at Liberty National Golf Club in Jersey City, N.J., which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship,...

September 19, 2022

UConn women’s basketball star Paige Bueckers has NIL endorsement deal with Bose

Paige Bueckers won't be on the court of the UConn women's basketball team this season as she recovers from ACL surgery. But Bueckers, among the most marketable college athletes in the country, will continue to be visible in the name, image and likeness space. On Monday, she announced to her...

September 14, 2022

WNBA names FanDuel as sportsbook partner in expanded deal

The Women’s National Basketball Association (WNBA) has signed a multi-year extension of its betting partnership with FanDuel. The renewal designates the Flutter Entertainment-owned gambling brand as the WNBA’s official sportsbook partner and daily fantasy partner. SP

September 13, 2022

Sprouts Farmers Market Aligns with Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas to Empower Women’s Sports and Health

PHOENIX, Sept. 13, 2022  -- Sprouts Farmers Market today announced a complement to its long-term commitment and investment to women’s athletics through individual sponsorship agreements with the athletics departments for Arizona State University, University of California, Los Angeles, University of Southern California and University of Texas. Sprouts will sponsor season-long activity and...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 8, 2022

Polar Explorer Caroline Côté is Breaking Records to Raise Awareness

VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...

September 7, 2022

Meta adds more women athletes to NIL program

Meta unveiled its second NIL Empower class, giving 30 female student-athletes from across nine conferences the opportunity to increase their NIL value on Facebook and Instagram. Each athlete will be associated with a brand as part of the deal; Meta has "already signed five athletes to a partnership with the...

September 6, 2022

prAna Announces Adventurer Program and 2022 Roster

CARLSBAD, Calif. - September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience....

September 6, 2022

Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship

LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate...

September 5, 2022

Women’s sports sponsors are trustworthy leaders, industry report finds

The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found that regular spectators of women’s sports have significant levels of sponsorship recall with 82% of...

September 3, 2022

Serena Williams Forever Changed How Brands See Female Athletes

The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on marketing budgets everywhere and her overwhelming success convinced the Pepsico Inc. division, which first partnered with...