SPONSORSHIP NEWS

July 11, 2023

Without These Sponsors, the Tour de France Femmes May Never Have Happened

According to Zwift’s Director of Women’s Strategy Kate Veronneau, several high-ranking employees at the California-based company had been in talks with Tour de France organizer, Amaury Sport Organization, or ASO, when the pandemic struck. And so, the first Tour de France Femmes was born in 2020, albeit virtually. The race...

July 10, 2023

National Women’s Soccer League and Therabody Team Up to Change the Game on and off the Field

NEW YORK, July 10, 2023 -- In an alliance designed to support athletes on and off the field, the National Women's Soccer League and wellness technology leader Therabody today announced their official partnership. Together, the NWSL and Therabody plan to better understand the unique needs of women athletes and help reduce gender...

July 6, 2023

Study: LPGA sponsors gain up to 400% return on their investment

Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT...

June 29, 2023

Mystics announce jersey patch sponsorship with CarMax

On Monday, the Washington Mystics announced that CarMax, a used auto retailing brand headquartered in Richmond, is their jersey patch sponsor for the 2023 and 2024 WNBA seasons. It builds on an existing partnership where CarMax is the official user auto retail provider for Monumental Sports & Entertainment. SB Nation

June 28, 2023

Florida track and field star makes history with Nike

Parker Valby, the 2023 NCAA 5,000m champion from Florida, has signed a groundbreaking Name, Image, and Likeness (NIL) deal with Nike. With this agreement, Valby becomes the first female track and field athlete to secure am NIL deal with the renowned U.S. sportswear giant. Canadian Running

June 19, 2023

Disney is pitching advertisers on a new framework for women’s sports sponsorships

Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content. The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has...

June 14, 2023

Some college female athletes are delaying their pro careers. Thank NIL

The promising state of NIL in college women’s basketball has some athletes going as far as delaying their pro careers. That’s because in college, some athletes have the potential to earn more than they’d earn in the WNBA. North Jersey

June 9, 2023

EF Pro Cycling Is Doubling Down, Announcing Their Own Women’s WorldTour Team

Despite all the recent strides in women’s cycling, last month was still a tough one for the pro women’s peloton. When Silicon Valley Bank declared bankruptcy, the ripples were felt even in the cycling world, where one of the longest running women’s teams—EF Education-Tibco-SVB—had to scramble to find another title sponsor for...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...

May 30, 2023

Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™

On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™ Frito-Lay is the Official USA Snack...

May 30, 2023

Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner

LOS ANGELES-- The most valuable franchise in the National Women's Soccer League has teamed up with TicketManager to provide the company's technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket members and club seat holders at BMO Stadium. Business customers of Angel City FC will...

May 29, 2023

Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race

ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...

May 26, 2023

Google becomes official sponsor of German women’s team

The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in particular in ​​social media, and is committing to use its digital technology to increase the...

May 26, 2023

Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA

Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings list, college basketball players account for ten of the top-15 spots. “If you look at...

May 23, 2023

Lululemon to sponsor ‘ultramarathon’ for women

Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are  supported with resources and product innovations typically reserved for men,  the company said.  It will culminate in a six-day, "first-of-its-kind" ultramarathon...

May 19, 2023

Under Armour Signs WNBA Ballers Diamond Miller, Laeticia Amihere and Marina Mabrey

Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour has added veteran sharpshooter Marina Mabrey of the Chicago Sky to its roster. FN

May 18, 2023

Champion Vibram U.S. Athlete Heads to Denali for FKT

Boston, Massachusetts, May 18th, 2023 /SPORTSWIRE WOMEN/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...

May 17, 2023

CarMax expands WNBA sponsorship, becomes ‘Changemaker’

CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with...

May 9, 2023

WNBA No. 1 Pick Aliyah Boston Signs With Adidas

Aliyah Boston, the newest member of the Indiana Fever, has signed an endorsement deal with Adidas. The German sportswear giant announced today it has added the no. 1 overall pick at the 2023 WNBA Draft to its roster of athletes. FN

April 27, 2023

LSU gymnast Livvy Dunne signs NIL deal, joins 2023 SI Swimsuit edition

Livvy Dunne has a multi-year partnership as the face of Vuori Clothing. She is the most followed college athletes on social media. Now she’s signed an NIL deal with Sports Illustrated to join the company’s swimsuit edition this year. SI

April 26, 2023

World Champion Torri Huske Signs With WME Sports for NIL Representation

2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her deal falls under the NCAA’s NIL (name, image and likeness) agreement that started in July 2021....

April 26, 2023

Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration

Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While...

April 14, 2023

NCAA March Madness generates $174m in sponsor media value for brands

Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal

April 13, 2023

NWSL sponsor increases Challenge Cup prize pool to $1 million

The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to reach the semifinals. The tournament will run concurrently with the regular season for the first time,...