SPONSORSHIP NEWS

September 6, 2023

UConn star Paige Bueckers signs multiyear deal with Nike

UConn women's basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish...

September 5, 2023

Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership

PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...

September 1, 2023

Spain’s Kissing Scandal Comes for Soccer’s Sponsors

Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing body, Spanish prosecutors, the government, the coaches, the players, their union or his own federation’s...

August 20, 2023

EF Education-TIBCO-SVB will fold at the end of the 2023 season

News broke on Friday morning that staff and riders from the EF Education-TIBCO-SVB team were said to be scrambling to find a home next year as the future was looking bleak, with management struggling to recoup the loss of the program's major sponsors. Belgian publication Sporza was quick to point the finger at Linda Jackson,...

August 17, 2023

Tennis World Champion Iga Swiatek Joins Team Visa as Newest Global Brand Ambassador

Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive age of 19, Swiatek made history as the first-ever Polish tennis player to win a Grand...

August 17, 2023

After the Women’s World Cup, what’s next for brands in women’s sports?

The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but...

August 14, 2023

New Balance Inks Stanford’s Brink As First Women’s Hoops Ambassador

Stanford basketball star Cameron Brink has signed with New Balance, becoming the first women’s basketball player to join the shoe and apparel company. Brink, a senior who averaged 15.1 points per game last season, will appear in ad campaigns for New Balance. FOS

August 3, 2023

Nike is the brand with the most Women’s World Cup endorsements: report

A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts between July 1 of last year and this year. Marketing Brew

July 31, 2023

Adidas Signs Premier League-Record $1.15 Billion Manchester United Sponsorship With Increased Focus On Women’s Team

Manchester United will extend its jersey sponsorship with Adidas for another decade in a $1.15 billion deal, the club announced Monday—which is the largest shirt supplier deal in English Premier League history. FORBES

July 26, 2023

Frito-Lay Extends Sports Access for 50,000 Girls Nationwide

Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup Australia & New Zealand 2023™, today announced it is expanding its "All-In with Frito-Lay" initiative through a $400,000 contribution to the Women's Sports Foundation (WSF), a national non-profit that expands access and opportunities for girls and...

July 19, 2023

Changing the Norm: Oiselle Signs Four Female Distance Runners of Color

Prior to the July 6-9 USA Track and Field Outdoor Championships in Eugene, Oregon, women's apparel brand Oiselle announced the signing of four new athletes to its Haute Volee team, which is made up of rising elite and professional athletes. Graves was signed to the team, along with fellow steeplechaser...

July 14, 2023

Dwyane Wade Invests In WNBA’S Chicago Sky

NBA legend and Chicago native Dwyane Wade has joined the ownership group of the WNBA’s Chicago Sky, buying in at the same $85 million valuation at which the franchise welcomed a group of new minority investors last month. Sky WNBA

July 13, 2023

Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner

Cerritos, Calif. (Jul 13, 2023) /SPORSTWIRE WOMEN/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...

July 13, 2023

Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series

Brighton Resort, UT, July 2023 /SPORTSWIRE WOMEN/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and...

July 11, 2023

Google Extends WNBA Changemakers Partnership Through 2025

Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time. The tech giant, one of the first WNBA Changemakers—a partnership and sponsorship program...

July 11, 2023

Without These Sponsors, the Tour de France Femmes May Never Have Happened

According to Zwift’s Director of Women’s Strategy Kate Veronneau, several high-ranking employees at the California-based company had been in talks with Tour de France organizer, Amaury Sport Organization, or ASO, when the pandemic struck. And so, the first Tour de France Femmes was born in 2020, albeit virtually. The race...

July 10, 2023

National Women’s Soccer League and Therabody Team Up to Change the Game on and off the Field

NEW YORK, July 10, 2023 -- In an alliance designed to support athletes on and off the field, the National Women's Soccer League and wellness technology leader Therabody today announced their official partnership. Together, the NWSL and Therabody plan to better understand the unique needs of women athletes and help reduce gender...

July 6, 2023

Study: LPGA sponsors gain up to 400% return on their investment

Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT...

June 29, 2023

Mystics announce jersey patch sponsorship with CarMax

On Monday, the Washington Mystics announced that CarMax, a used auto retailing brand headquartered in Richmond, is their jersey patch sponsor for the 2023 and 2024 WNBA seasons. It builds on an existing partnership where CarMax is the official user auto retail provider for Monumental Sports & Entertainment. SB Nation

June 28, 2023

Florida track and field star makes history with Nike

Parker Valby, the 2023 NCAA 5,000m champion from Florida, has signed a groundbreaking Name, Image, and Likeness (NIL) deal with Nike. With this agreement, Valby becomes the first female track and field athlete to secure am NIL deal with the renowned U.S. sportswear giant. Canadian Running

June 19, 2023

Disney is pitching advertisers on a new framework for women’s sports sponsorships

Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content. The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has...

June 14, 2023

Some college female athletes are delaying their pro careers. Thank NIL

The promising state of NIL in college women’s basketball has some athletes going as far as delaying their pro careers. That’s because in college, some athletes have the potential to earn more than they’d earn in the WNBA. North Jersey

June 9, 2023

EF Pro Cycling Is Doubling Down, Announcing Their Own Women’s WorldTour Team

Despite all the recent strides in women’s cycling, last month was still a tough one for the pro women’s peloton. When Silicon Valley Bank declared bankruptcy, the ripples were felt even in the cycling world, where one of the longest running women’s teams—EF Education-Tibco-SVB—had to scramble to find another title sponsor for...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...