SPONSORSHIP NEWS

July 26, 2023

Frito-Lay Extends Sports Access for 50,000 Girls Nationwide

Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup Australia & New Zealand 2023™, today announced it is expanding its "All-In with Frito-Lay" initiative through a $400,000 contribution to the Women's Sports Foundation (WSF), a national non-profit that expands access and opportunities for girls and...

July 19, 2023

Changing the Norm: Oiselle Signs Four Female Distance Runners of Color

Prior to the July 6-9 USA Track and Field Outdoor Championships in Eugene, Oregon, women's apparel brand Oiselle announced the signing of four new athletes to its Haute Volee team, which is made up of rising elite and professional athletes. Graves was signed to the team, along with fellow steeplechaser...

July 14, 2023

Dwyane Wade Invests In WNBA’S Chicago Sky

NBA legend and Chicago native Dwyane Wade has joined the ownership group of the WNBA’s Chicago Sky, buying in at the same $85 million valuation at which the franchise welcomed a group of new minority investors last month. Sky WNBA

July 13, 2023

Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner

Cerritos, Calif. (Jul 13, 2023) /SPORSTWIRE WOMEN/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...

July 13, 2023

Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series

Brighton Resort, UT, July 2023 /SPORTSWIRE WOMEN/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and...

July 11, 2023

Google Extends WNBA Changemakers Partnership Through 2025

Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time. The tech giant, one of the first WNBA Changemakers—a partnership and sponsorship program...

July 11, 2023

Without These Sponsors, the Tour de France Femmes May Never Have Happened

According to Zwift’s Director of Women’s Strategy Kate Veronneau, several high-ranking employees at the California-based company had been in talks with Tour de France organizer, Amaury Sport Organization, or ASO, when the pandemic struck. And so, the first Tour de France Femmes was born in 2020, albeit virtually. The race...

July 10, 2023

National Women’s Soccer League and Therabody Team Up to Change the Game on and off the Field

NEW YORK, July 10, 2023 -- In an alliance designed to support athletes on and off the field, the National Women's Soccer League and wellness technology leader Therabody today announced their official partnership. Together, the NWSL and Therabody plan to better understand the unique needs of women athletes and help reduce gender...

July 6, 2023

Study: LPGA sponsors gain up to 400% return on their investment

Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited. The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /SPORTSWIRE WOMEN/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT...

June 29, 2023

Mystics announce jersey patch sponsorship with CarMax

On Monday, the Washington Mystics announced that CarMax, a used auto retailing brand headquartered in Richmond, is their jersey patch sponsor for the 2023 and 2024 WNBA seasons. It builds on an existing partnership where CarMax is the official user auto retail provider for Monumental Sports & Entertainment. SB Nation

June 28, 2023

Florida track and field star makes history with Nike

Parker Valby, the 2023 NCAA 5,000m champion from Florida, has signed a groundbreaking Name, Image, and Likeness (NIL) deal with Nike. With this agreement, Valby becomes the first female track and field athlete to secure am NIL deal with the renowned U.S. sportswear giant. Canadian Running

June 19, 2023

Disney is pitching advertisers on a new framework for women’s sports sponsorships

Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content. The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has...

June 14, 2023

Some college female athletes are delaying their pro careers. Thank NIL

The promising state of NIL in college women’s basketball has some athletes going as far as delaying their pro careers. That’s because in college, some athletes have the potential to earn more than they’d earn in the WNBA. North Jersey

June 9, 2023

EF Pro Cycling Is Doubling Down, Announcing Their Own Women’s WorldTour Team

Despite all the recent strides in women’s cycling, last month was still a tough one for the pro women’s peloton. When Silicon Valley Bank declared bankruptcy, the ripples were felt even in the cycling world, where one of the longest running women’s teams—EF Education-Tibco-SVB—had to scramble to find another title sponsor for...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...

May 30, 2023

Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™

On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™ Frito-Lay is the Official USA Snack...

May 30, 2023

Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner

LOS ANGELES-- The most valuable franchise in the National Women's Soccer League has teamed up with TicketManager to provide the company's technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket members and club seat holders at BMO Stadium. Business customers of Angel City FC will...

May 29, 2023

Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race

ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...

May 26, 2023

Google becomes official sponsor of German women’s team

The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in particular in ​​social media, and is committing to use its digital technology to increase the...

May 26, 2023

Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA

Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings list, college basketball players account for ten of the top-15 spots. “If you look at...

May 23, 2023

Lululemon to sponsor ‘ultramarathon’ for women

Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are  supported with resources and product innovations typically reserved for men,  the company said.  It will culminate in a six-day, "first-of-its-kind" ultramarathon...

May 19, 2023

Under Armour Signs WNBA Ballers Diamond Miller, Laeticia Amihere and Marina Mabrey

Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour has added veteran sharpshooter Marina Mabrey of the Chicago Sky to its roster. FN

May 18, 2023

Champion Vibram U.S. Athlete Heads to Denali for FKT

Boston, Massachusetts, May 18th, 2023 /SPORTSWIRE WOMEN/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...

May 17, 2023

CarMax expands WNBA sponsorship, becomes ‘Changemaker’

CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with...