STUDIES

September 29, 2021

Study: women’s hearts respond differently to marathon training than men’s

A recent study looking at the differences between male and female marathoners found that women’s hearts actually respond differently than men’s after training for a marathon. Researchers found that women who have completed multiple marathons do not have reduced left ventricle function or aortic stiffness compared to male marathoners or female recreationally...

September 29, 2021

Why Exercise Is More Important Than Weight Loss for a Longer Life

For better health and a longer life span, exercise is more important than weight loss, especially if you are overweight or obese, according to an interesting new review of the relationships between fitness, weight, heart health and longevity. The study, which analyzed the results of hundreds of previous studies of weight loss...

September 15, 2021

Why Women are Running Stronger, Longer

As the sport of ultrarunning increases in popularity—according to a large study earlier this year by RunRepeat and the International Association of Ultrarunners, participation has exploded by a factor of more than 16 since 1996—more women than ever are claiming spots at the starting lines. Female athletes now make up...

September 15, 2021

The New Science on How We Burn Calories

If you take in more calories or energy than you use, you gain weight; if the output is greater than the input, you lose it. But how does that change our understanding of obesity? NY Times

September 9, 2021

Outdoor brands’ apparel sizes don’t match customer demand, study shows

Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside

September 8, 2021

Exercise for 3 Minutes, Every Half-Hour, to Counter the Ill Effects of Sitting

Sitting for hours at a desk can play havoc with our metabolic health, contributing over time to high blood sugar and high cholesterol, even in people who otherwise seem mostly healthy. But a practical though small new study shows that standing up and moving every 30 minutes for about three minutes...

September 7, 2021

Are Young Female Athletes Taking More Hits to the Head?

Reports of head injuries appeared to have surged in young female athletes over a 19-year period, a researcher reported. The number of female athletes, ages 14-18, who were treated for sports-related concussions and closed-head injuries at U.S. emergency departments (ED) more than tripled, from nearly 10,000 in the year 2000...

August 26, 2021

New Data From The Fan Project Shows Women’s Sports Have Most Innovative, Committed Fans

Hockey Hall of Famer Anglea Ruggerio and her company partnered with the top women's pro leagues and their consumers to study how fans were engaging with the game. The NWSL and WNBA were the only professional sports leagues in North America to experience increased TV ratings during 2020 amid the...

August 18, 2021

Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports

CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...

August 17, 2021

How background music in ads affects consumers

Study participants who were shown the version of a commercial that included music in the background had higher emotional arousal and attention level that those who were shown a version that only included narration. Background music also could lead to increased brand attitude and purchase intention, according to the study...

August 12, 2021

What We Think We Know About Metabolism May Be Wrong

A new study challenges assumptions about energy expenditure by people, including the idea that metabolism slows at middle age. NYT