STUDIES
Want to stay up to date on the latest press releases and news about studies related to women's sports? Scroll below to view all women’s sports studies.-
August 17, 2021
How background music in ads affects consumers
Study participants who were shown the version of a commercial that included music in the background had higher emotional arousal and attention level that those who were shown a version that only included narration. Background music also could lead to increased brand attitude and purchase intention, according to the study...
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August 12, 2021
What We Think We Know About Metabolism May Be Wrong
A new study challenges assumptions about energy expenditure by people, including the idea that metabolism slows at middle age. NYT
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