Study: LPGA sponsors gain up to 400% return on their investment

July 6, 2023

Brands that sponsor the Ladies Professional Golf Association (LPGA) are found to have gained up to a 400 per cent return on their investment, according to a report from SponsorUnited.

The LPGA Marketing Partnerships Report for 2022/23 produced by the sponsorship data and advertising services firm found that the number of active brands across LPGA tournaments, official partners and women’s golf athletes has doubled since 2019, with the total now over 1,200. Over the same period, the number of brands partnering with LPGA Tour athletes has increased significantly by more than 1,000 per cent. SP