Study: Women’s sport fans 25% more likely to buy sponsor products than men’s

October 5, 2021

• Agency finds 50% of women’s sport fans consider it important for brands to act with purpose
• Study also reveals women’s sport fans are significantly more tech savvy than men’s sport fans

A new study by sports marketing agency The Space Between has found that women’s sport fans are 25 per cent more likely to purchase sponsor products than followers of men’s sport.

The study also reveals that brand recall among women’s sport fans is twice as likely as it is among those who follow men’s sport. Sports Pro Media